Last edited by Kajin
Tuesday, July 28, 2020 | History

5 edition of Advertising in Tourism & Leisure found in the catalog.

Advertising in Tourism & Leisure

by Nigel Morgan

  • 309 Want to read
  • 4 Currently reading

Published by Butterworth-Heinemann .
Written in English

    Subjects:
  • Advertising,
  • Sport & leisure industries,
  • Tourism industry,
  • Advertising & Promotion,
  • Industries - Hospitality, Travel & Tourism,
  • Business & Economics,
  • Business / Economics / Finance,
  • Tourism,
  • Business/Economics

  • The Physical Object
    FormatHardcover
    Number of Pages346
    ID Numbers
    Open LibraryOL9308257M
    ISBN 100750645318
    ISBN 109780750645317

    African Journal of Hospitality, Tourism and Leisure, Volume 6 (2) - () ISSN: X tourism marketing is the application of marketing concept in travel and tourism industry (Ketter & McMillan, ) as it uses the four Ps, product, price, place and promotion in advertising. This book provides a comprehensive introduction to travel marketing, tourism economics and the airline product. At the same time, it provides an overview on the political, socio-economic, environmental and technological impacts of tourism and its related publication covers both theory and practice in an engaging style, that will spark the readers’ curiosity.

      This book, originally published in , explores how destinations invest increasing amounts of time and money into developing and promoting their 'products'. The contributors, from both academic institutes and the tourism industry, provide a multidisciplinary and professional analysis of what can be done to sell tourism places.   Arranged in three parts, the book examines* the role of advertising and its relationship with other aspects of tourism and leisure marketing * the techniques used in advertising to key market segments* new strategic directions in advertising, focusing on the new destination marketing strategy of branding and assessing the relationship between advertising and other increasing important areas of Author: Nigel Morgan, Annette Pritchard.

      The book has been rewritten and enhanced to include not only the latest research in marketing theory, but current real-life examples of how hospitality and tourism entities use marketing to gain a competitive advantage. Its philosophy remains the same- that every person in a hospitality and tourism enterprise has responsibility for s: 6. Magazine, Travel & Leisure, AFAR, and Conde Nast Traveler. Content Marketing | Create, publish and drive viewers to hundreds of stories on an array of topics. • Create/promote around 50 content pieces per month that drive nearly 50% of the traffic to CTvisit.


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Advertising in Tourism & Leisure by Nigel Morgan Download PDF EPUB FB2

Advertising and marketing professionals in the leisure industries and undergraduates on marketing-related modules in tourism, leisure and hospitality courses will find this an invaluable text. Since the case studies are drawn from an international field, readers will be able to assess best practice from a variety of sources and by:   Arranged in three parts, the book examines* the role of advertising and its relationship with other aspects of tourism and leisure marketing * the techniques used in advertising to key market segments* new strategic directions in advertising, focusing on the new destination marketing strategy of branding and assessing the relationship between advertising and other increasing important areas of /5.

Book Description 'Advertising in Leisure and Tourism' brings together the current thinking in this area, via extensive international case studies, to provide a critical appraisal of the potential of advertising in leisure and tourism.

Advertising in Tourism and Leisure, is fundamentally a marketing agency text. This is its strength and its value to readers. This is a very valuable book and should be considered a basic text on any tourism marketing student's shelf.

Alan Machin, Leeds Metropolitan University, International Journal of Tourism Research, Nov-Dec Author: Nigel Morgan, Annette Pritchard. 'Advertising in Leisure and Tourism' brings together the current thinking in this area, via extensive international case studies, to provide a critical appraisal of the potential of advertising in leisure and by: Advertising and marketing professionals in the leisure industries and undergraduates on marketing-related modules in tourism, leisure and hospitality courses will find this an invaluable text.

Synopsis "Advertising in Tourism and Leisure" brings together the current thinking in this area, illustrated with extensive international case studies, to provide a critical appraisal of the potential of advertising in leisure and : Nigel Morgan, Annette Pritchard.

Description "Advertising in Tourism and Leisure" brings together the current thinking in this area, illustrated with extensive international case studies, to provide a critical appraisal of the potential of advertising in leisure and tourism/5(4). Advertising in Tourism and Leisure, Butterworth Heinemann, Oxford, UK,xiii+ pp.

Published in Information Technology and Tourism Journal, There are several solid texts on tourism marketing (e.g., Kotler, Bowen and Makens   We live in a marketing and media-driven world. Any organization involved in the leisure and tourism business; arts centers, museums, sports clubs and small hotels to the largest theme parks, airlines and cruise companies, is interested in advertising.

'Advertising in Leisure and Tourism' brings together the current thinking in this area, via extensive international case studies, to provide a critical appraisal of the potential of advertising in leisure and tourism.

Arranged in three parts, the book introduces the role of advertising, evaluating its relationship within other aspects of Author: Nigel Morgan, Annette Pritchard. 'Advertising in Tourism and Leisure' brings together the current thinking in this area, illustrated with extensive international case studies, to provide a critical appraisal of the potential of advertising in leisure and tourism.

Arranged in three parts, the book examines * the role of advertising and its relationship with other aspects of tourism and leisure marketing * the techniques used 3/5(2). This item: Marketing in Leisure and Tourism: Reaching New Heights by Patricia Click Janes Hardcover $ Temporarily out of stock.

Ships from and sold by FREE Shipping. Details. Recreation Faciltiy Management: Design, Development, Operations and Utilization by Richard F.

Mull Product Bundle $/5(2). Tourism Marketing is first of its kind in the market and no other book deals with the subject so exhaustively. It is based on a well researched structure of marketing. All chapters are based on international research in tourism and Special care has been taken to give the book a global touch.

Publisher Synopsis 'The necessary cohesion in the book is given by the discussion of strategic issues, the whole being written in clear and concise language. Advertising in. Summary: This text provides a discussion of advertising in leisure and tourism, identifying both good and bad practice in the area.

It employs extensive international case studies to provide a critical appraisal of the potential of advertising. (not yet rated) 0 with reviews - Be the first. Marketing in Travel and Tourism aims to guide and support readers through the complexities of tourism marketing in the 21st C.

It sets out clear explanations of marketing principles and concepts 5/5(3). Understanding tourism andleisure advertising Chapter overview Advertising bombards us every day – from commercials on television and radio, to advertising on buses and billboards, in magazines and on the Internet - Selection from Advertising in Tourism and Leisure [Book].

This chapter completes Part Three of the book which examines the relationship between advertising and the creation of powerful tourism and leisure brands. Whilst Chapters 8 and 9 discussed brand-building and repositioning strategies, this chapter focuses specifically.

Drawing on extensive international case studies, this volume provides a critical analysis of the potential of advertising in leisure and tourism. Arranged in four parts, the book introduces the role of advertising, evaluating its relationship within other aspects of tourism and leisure marketing; the techniques used: advertising a range of products to key market segments; and new strategic.

--Planning the complete campaign --Advertising research --Advertising Challenges --The dynamic advertising environment --Matching markets and advertising appeals --Creativity and advertising opportunities --Advertising Brands --Building powerful tourism and leisure brands --Advertising and brand positioning --Advertising destination brands.

Marketing and Managing Tourism Destinations is a comprehensive and integrated textbook which uniquely considers both destination marketing and management in one volume. It focuses on how destination marketing is planned, implemented and evaluated as well as the management and operations of destination marketing and management organizations, how they .The concept of combining leisure and tourism with travel for business is hardly new: “bizcations” have been popular for many decades.

As the tourism sector attempts to woo a more frugal customer base, however, the concept of bleisure travel has become increasingly relevant among tourism trends. Bleisure travel tourism can take many forms.